Locally based in Johor Bahru, Vamos Coffee Roastery sources its own beans to honor the craft of specialty coffee. With a passion for quality, the brand serves as a hub for coffee lovers and the community.
Beyond coffee, Vamos celebrates a lifestyle influenced by its founder’s love for surfing, automotive culture, and sustainability. These elements come together to create a brand that feels authentic, vibrant, and welcoming to all.
With a flagship store planned, we were approached for the rebranding. The new identity features a custom logo that reflects the brand’s passion and values while giving it a refreshed, modern look – blending sophistication with an approachable vibe.
The visual identity embraces warm orange and ocean teal tones, inspired by the founder’s love for surfing and the vibrant energy of the brand. These colors bring a fresh and authentic feel to Vamos.
From packaging to in-store visuals, we designed a cohesive and inviting experience that tells Vamos’ story. The rebranding highlights their dedication to craft and community, giving them a distinctive identity that connects with their audience.
