Professor Theo Kofidis is a globally renowned cardiac surgeon specializing in adult cardiac surgery and minimally invasive heart procedures. He had established Asia’s leading minimally invasive heart surgery program, transforming cardiac care through expertise and innovation.
Pineapple Studio collaborated with SAY Concepts and Professor Theo Kofidis to revamp his logo, creating a design that reflects his groundbreaking work. The heart-shaped logo symbolizes his field, while a thin, central incision represents his minimally invasive methods.
The logo also forms a healthy, empowered figure, emphasizing the positive outcomes of his procedures. It seamlessly blends symbolism and sophistication to represent Professor Kofidis’ expertise and care.
A dark navy-blue gradient was chosen for the visual identity, signifying professionalism, trust, and elegance. The refined gradient adds depth while keeping the overall look balanced and approachable.
The brand identity is intentionally clean and minimal, focusing on the logo as the centerpiece. It conveys Professor Kofidis’ exceptional reputation with a modern, polished visual language.
