Southern Valley, a fresh Malaysian harvest brand by Kulim (Malaysia) Berhad, features pineapple as one of its flagship products. We had the pleasure of collaborating with Southern Valley to bring the tropical bliss of fresh pineapple to life.
For Southern Valley+, we expanded the brand’s identity to create a premium line of products. Building upon the foundation of the Southern Valley logo, we developed an extended version to elevate the premium offering while keeping the core brand identity intact.
Our design approach for Southern Valley+ focused on creating packaging and marketing materials that reflect a higher-end product experience. We aimed to maintain the warmth and vibrancy of the original brand while conveying a sense of premium quality.
Illustrations were custom-designed to complement the vibrant color palette and organic typography. Each visual element works in harmony to communicate the spirited personality of Southern Valley+, while evoking comfort, heartiness, and authenticity in every detail.
The result is a brand identity for Southern Valley+ that radiates energy, authenticity, and premium appeal – resonating positively with consumers who appreciate the genuine quality of Malaysian-grown produce.
