Inspired by sun-soaked getaways and the relaxed vibe of serene beaches, PLAYA Racquet Club brings a fresh, relaxed twist to pickleball, merging beach life with pickleball fun – serving up a new kind of fun and an elevated social experience in Malaysia.
To embody the brand’s vibe and offering, Pineapple Studio developed a sophisticated yet approachable visual identity. The design resonates with the beach lifestyle that lets people unwind, creating a warm and inviting connection with its audience.
The logo features a custom serif logotype with elegant curves, capturing the brand’s laidback and beach-inspired vibe.
Inspired by the ocean, sand, and natural warmth, the vibrant brand colors bring liveliness to the brand while evoking relaxation at the same time. Hand-drawn illustrations further add warmth and authenticity, featuring playful yet grounded elements that align with the brand’s relaxed personality.
Together, these elements create a cohesive and memorable identity for PLAYA Racquet Club, capturing the essence of beach-inspired fun and community. It’s more than just a pickleball brand – it’s an invitation to relax, connect, and enjoy life.
