Pickle Social Club (PSC) is a world-class pickleball facility in Malaysia, founded in 2023 with a mission to connect active individuals through fitness, sports, and lifestyle. PSC brings people together through the unique and vibrant sport of pickleball.
The brand captures the thrilling spirit of the game, reflecting boldness, playfulness, and youthful energy. It symbolizes a place where pickleball enthusiasts and newcomers alike can connect, fostering a dynamic and inclusive community.
The logo design takes inspiration from a pickleball silhouette, incorporating four paddles to represent social doubles play. This thoughtful design highlights both the sport’s essence and the camaraderie the brand aims to build.
The energetic lime color paired with a neutral palette, together with a warm, subtly playful typeface embody the brand’s energy and approachability. These elements invite players of all levels to join the fun and become part of the vibrant community at Pickle Social Club.
Every design detail reflects joy, vitality, and connection, ensuring the brand resonates with its audience. PSC is more than a facility – it’s a hub for playing, socializing, and infusing every moment with energy and enthusiasm.
