Founded by Isaac Tan in Malaysia, Microbiome began as a personal journey to combat gout, leading to the creation of its first probiotic product. Today, the brand is on a mission to revolutionize health through innovative, natural solutions.
With aspirations to become one of Asia’s largest probiotic banks, Microbiome pioneers advanced probiotics backed by science. The brand is a compassionate guide, advocating for gut health as essential to overall well-being and improving quality of life.
Microbiome’s visual identity centers around its custom-designed logo. The logomark, shaped like an “M” and inspired by microbes, embodies movement and innovation, while the lowercase logotype conveys approachability and reliability, enhanced by subtle organic details.
The brand’s elements include flowing lines inspired by the gut’s shape and microbe-like patterns derived from the logo. These elements, along with the custom illustrations, create a cohesive, organic look that aligns with Microbiome’s mission and resonates with its audience.
Pineapple Studio has crafted a clear brand guideline ensuring consistency and continues to partner with Microbiome. From marketing materials to website visuals, the collaboration strengthens the brand’s identity and supports its journey to becoming a leader in gut health innovation.
