Derived from the words “meat” and “multiply,” Meatiply is a Singapore-based company revolutionizing the future of food by producing cultivated meat cuts. The brand focuses on Asian cuisines, offering a kinder way to enjoy real meat.
Using cutting-edge cultivated meat technology, Meatiply harvests cells from animals and grows them into meat without harming animals. This process makes it possible to enjoy meat without the ethical concerns, aligning with a more sustainable and compassionate food system.
In collaboration with Meatiply, we developed a brand identity that reflects their values – creating a friendlier, more approachable way to communicate complex concepts about cultivated meat. The result is a brand that feels welcoming and easy to understand.
The logo design cleverly incorporates the letter M, the concept of cell-based meat, and a heart shape – reinforcing the idea of a “kinder” approach to meat, symbolizing compassion and tying back to Meatiply’s core identity and values.
Our work with Meatiply emphasizes the importance of making profound knowledge accessible. By designing a straightforward, friendly brand and website, this collaboration aims to educate and inspire consumers to embrace this innovative solution to traditional meat production.
