Joules Auto is a fresh player in the car accessories industry, aiming to break away from the negative stereotypes of greasy, dark, and rusty environments typically associated with such shops. The brand focuses on transparency, modernity, and skill.
By redefining what a car accessories shop can be, Joules Auto seeks to position itself as a trustworthy and professional brand. It aims to challenge traditional perceptions and create a positive, energetic experience for its customers.
Pineapple Studio designed a brand identity that encapsulates Joules Auto’s energy and professionalism. The use of a refreshing blue tone symbolizes the brand’s modern approach and focus on clean, transparent service with a logo that’s inspired from the brand name “Joules” as unit of energy.
The identity blends friendliness with expertise, creating a welcoming yet authoritative presence. The logo and visual elements ensure that Joules Auto captures attention quickly and establishes trust with customers.
With its new look, Joules Auto is poised to make a significant impact in the market. The brand’s fresh, energetic identity reflects its commitment to offering high-quality car accessories in a transparent and approachable way.
