Iru Den is a hidden gem in a colonial building in Singapore, blending Modern European and Japanese culinary traditions. It pushes the boundaries of progressive cuisine while honoring the quality of ingredients and the essence of each season.
The rebranding reflects Iru Den’s philosophy, integrating wabi-sabi brush strokes to harmoniously fuse tradition and innovation – one that celebrates the transient beauty of its Japanese-European culinary narrative.
The hand-drawn logotype, custom illustration, as well as the visual element all draw inspiration from the restaurant and the textures found there, particularly from its tables. Each stroke is unique, adding an organic flair – embodying authenticity and charm rooted in wabi-sabi’s embrace of the natural state of things.
The visual identity bridges the artistry of food with design, elegantly capturing Iru Den’s essence. From branding to concept, every detail honors the restaurant’s ethos of harmony, beauty, and progression.
This rebranding was crafted in collaboration with SAY Concepts, delivering a distinctive identity that amplifies Iru Den’s appeal to epicureans seeking refined yet soulful culinary experiences.
