GoCake is a birthday cake delivery service backed by a time-honored bakery in town, designed to make birthday celebrations extra meaningful and fun.
With a custom-designed raccoon mascot, Pineapple Studio crafted a bright, cheerful brand identity that reflects joy and excitement for every occasion.
Developed from sketch to 2D designs, the mascot is brought to life as a wearable character – performing fun birthday dances and songs. Delivering more than just cakes, the playful raccoon mascot brings smiles and excitement to every birthday party. Its lively presence enhances the celebratory atmosphere of the brand.
For the brand’s visual identity, we drew inspiration from the many layers of cakes as well as the raccoon’s natural stripes to create one that’s full of energy. The stripes symbolize both the layers of joy and the mascot’s charming features.
GoCake isn’t just about delivering cakes; it’s about making every birthday memorable. The GoCake raccoon is always ready to surprise and delight, ensuring each celebration is filled with laughter, fun, and happiness.
