Dr Pajak

Dr Pajak

Dr Pajak

Industry

Retail

Scope of Work

Brand Identity, Promotional

Art Director

Albert

Graphic Designer

Albert, Ferri, Gung

Dr. Pajak is a trusted professional pawn shop based in Johor Bahru, Malaysia – offering instant financial solutions to those in need. Known for its commitment to safety, convenience, and friendliness, it stands out in the industry.

Unlike traditional pawn shops, Dr. Pajak prioritizes professionalism and customer service. With services like the first drive-thru pawnbroking service in Malaysia, Dr. Pajak aims to provide the greatest convenience to its clients while maintaining a strong reputation for reliability.

The new face of the brand

To strengthen its market position, Dr. Pajak sought a rebrand that would reflect its evolving identity as a financial solution provider. Pineapple Studio took on the challenge of crafting an identity that matched its values and ambitions.

The new design features a clean, friendly-looking logo that conveys professionalism while maintaining an approachable vibe. The updated look aligns with Dr. Pajak’s mission to offer more than just pawnbroking services, emphasizing its role as a trusted financial partner.

Integrating the brand's values, enhancing its reputation and appeal.

The rebranding integrates the values of trust, professionalism, and convenience into a visual identity that enhances Dr. Pajak’s reputation and appeal. The modernized design positions them as a key player in the financial solutions industry.

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