Colony, a Johor Bahru-based interior design studio, has evolved from specializing in residential projects to focusing on luxury commercial and hotel interiors. The original branding no longer reflected its refined direction, prompting the need for a new identity.
Pineapple Studio stepped in to craft a brand identity that highlights Colony’s unique essence, ensuring it stands out in a competitive market. The rebranding emphasizes individuality while aligning with the studio’s shift toward sophisticated and luxurious interiors.
The new logo is a thoughtfully designed representation of Colony’s name, elegantly formed by a group of letter C. These combine to create a hidden shape symbolizing space to reflect the studio’s interior design expertise.
Derived from the logo, the brand pattern further enhances the identity’s distinctiveness. This element brings a cohesive and luxurious feel, resonating with the studio’s upscale clientele and reinforcing its refined aesthetic.
With this rebranding, Colony is well-positioned to strengthen its market presence and build meaningful connections with new clients, reflecting its commitment to delivering exceptional luxury interior design solutions.
