The award-winning products of Beans & Co involve detailed craftsmanship in every process, and the rebranding highlights just that – the artisanal experience of its gourmet hot chocolate.
Our goal was to create a design that resonates with loyal customers and attracts new audiences, enhancing the connection between the brand and its community.
The brand pattern involves organic, liquid lines in relation to the brand’s “Artisan Drinking Chocolate” product as well as the topography for the source of the cocoa beans.
Gold accents were incorporated to reflect the quality and craftsmanship of Beans & Co, positioning it as a refined choice for those who appreciate gourmet indulgence.
The refreshed visual identity celebrates the joy of artisanal chocolate, with a sophisticated design that strengthens Beans & Co’s presence in the market.
