Alpine Preschool, based in Johor Bahru, focuses on outdoor, child-directed learning, encouraging creativity and independent thinking from a young age. Pineapple Studio’s branding helps reflect their unique approach to education through a cohesive visual identity.
Alpine approached us with an existing logo, and our role was to enhance their identity to better resonate with their target market. We ensured their values of outdoor learning and creative development were clearly projected through the design.
Brands, like children, need the right guidance to express their core values. Our work with Alpine Preschool was to build an identity that aligned with their educational philosophy and cultural values.
The organic brush logotype was central to Alpine’s branding, symbolizing the rough, natural aspects of outdoor play. This choice communicates the school’s focus on fostering creativity and exploration in a natural environment.
The overall branding, including the website design, incorporates brush elements that emphasize the outdoor, child-directed learning environment. The result is a functional yet expressive design that clearly communicates Alpine Preschool’s mission and values.
