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While we don’t have open positions at the moment, we’re always eager to connect with people who can add value to our team. If you’d like to be considered for future opportunities, feel free to send your CV/portfolio to the email above. We’d love to keep an eye on your work!
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Suite 18-01, Level 18, MENARA JLAND, City Centre, Jalan Tun Abdul Razak, Bandar Johor Bahru, 80000 Johor Bahru, Johor
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What is brand identity design?
Brand identity design is the strategic process of creating a distinctive visual identity for your business, including elements like your logo, color palette, and typography. It’s essential for establishing a memorable and professional image that sets you apart from competitors, builds trust with customers, and communicates your brand’s values and message effectively. By aligning design with your business goals, brand identity design enhances recognition, supports marketing efforts, and drives growth by making a strong and lasting impression on your target audience.
Why does brand identity design matter for business?
Brand identity design is crucial for businesses because it shapes how a company is perceived by its audience, influences customer behavior, and builds long-term trust. Research consistently shows that strong brand identity plays a key role in creating brand recognition and customer loyalty, both of which are essential for business success.
1. Brand Recognition: A well-designed brand identity helps businesses stand out in a crowded marketplace. According to a 2021 study by Lucidpress, consistent brand presentation across all platforms increases revenue by up to 23%. By creating a recognizable and distinct visual identity—through logos, colors, and typography—companies can quickly capture attention and differentiate themselves from competitors.
2. Emotional Connection and Brand Perception: Brand identity has the power to create an emotional connection with consumers. According to research from Capgemini, 82% of consumers with strong emotional ties to a brand are more likely to stay loyal. A strong, well-crafted identity aligns the brand’s visuals with its values, helping businesses connect with their target audience on a deeper level, leading to long-term customer relationships.
3. Consistency Across Channels: The rise of multi-channel marketing makes a consistent brand identity even more essential. Consistent branding across all channels can increase brand visibility, with a 2020 study by Demand Metric finding that the average revenue increase attributed to always presenting the brand consistently is 23%. Whether in digital spaces, physical stores, or advertising, having a unified identity ensures customers experience the same brand personality, messaging, and visual cues wherever they encounter the brand.
In summary, brand identity design is important for building recognition, emotional connection, trust, and consistency—key factors that significantly impact a business’s growth, customer retention, and profitability.
How long is the process of brand identity design?
Building or revitalizing a brand identity is an exciting and transformative journey. From designing a logo to selecting the right color palette and typography that embody your brand’s voice, every detail is an opportunity to express your vision. It’s tempting to showcase everything to the world right away, but ensuring that each element aligns and works harmoniously takes careful planning and thoughtful decision-making.
Our comprehensive brand identity design process typically spans 2-4 months, covering everything from initial concept development to full implementation of your new brand identity. Of course, the process can vary depending on the complexity of the project, the specific needs of the business, as well as client feedback. Below is a rough breakdown of each phase:
1. Brand Discovery: 1-2 weeks—Understanding the business, audience, and market.
2. Brand Strategy: 1-2 weeks—Defining brand values, positioning, and messaging.
3. Brand Identity Concept: 2-4 weeks—Exploring approaches and creating initial drafts.
4. Brand Identity Development: 3-5 weeks—Creating and refining the design, making adjustments based on feedback.
5. Deliverable Development: 1-2 weeks—Applying the design across various touchpoints and materials.
How much does it cost to do brand identity design?
Investing in brand identity design is like planting a garden—what you put in determines what you grow. A well-crafted design nurtures your brand’s unique identity, allowing it to flourish with personality and distinction. Just as a vibrant garden draws attention, strong design attracts customers, keeps them engaged, and brings them back. By investing in thoughtful design, you’re building a brand that stands out, grows, and leaves a lasting impact—helping your business thrive in a competitive landscape.
Brand identity design involves much more than just creating a logo or visuals. It requires thorough research into your business, audience, and market to craft a design that truly resonates and sets you apart. From developing a cohesive identity across all brand touchpoints to ensuring consistency and alignment with your values and goals, brand identity design is an investment in strategy, creativity, and long-term growth. It’s about creating a memorable brand that supports business growth.
While the cost of brand identity design can vary widely based on several factors, including the complexity of the project, the size of the business, and the scope of work, here’s a general range to consider:
1. Small Businesses or Startups: RM2,000-RM10,000—This usually covers basic brand elements such as logo design, color scheme, and typography.
2. Mid-Sized Businesses: RM10,000-RM50,000—This typically includes a more comprehensive brand identity package, such as detailed visual guidelines and additional deliverables such as stationery, packaging, photography, and/or website development.
3. Large Businesses or Corporations: RM50,000-RM150,000+—This can encompass extensive research, strategy development, and a full suite of branding materials and guidelines.
Costs can also be influenced by the level of customization and the number of design assets required. To get a tailored estimate, feel free to drop us a message and we can discuss your needs and budget.
