Fresh At Heart (FAH) by The Fish Club is a local fishing family & group of friends based in Malaysia. They manage in-house seafood processing after purchase those from fishermen and deliver the fresh food to online consumers eventually. In Dec 2018, FAH established their 1st physical store, aims to serve their customers better.

However, the startup was facing multiple challenges in revealing their brand identity, telling their brand story. Pineapple Studio offered a series of branding support, identified FAH’s personality, and put on the brand identity. It shines to be one of our favourite projects.