Hua Mui has been a well-known name in Johor Bahru’s culinary scene for decades, crafting timeless classics that evoke nostalgia and connect generations. With a history rooted in Hainanese traditions, Hua Mui has created a legacy of quality and nostalgia.
As it holds a special place in the hearts of locals and tourists alike, Hua Mui is cherished across the region’s diverse communities. In its rebranding, Pineapple Studio has carefully preserved its vintage charm while modernizing its identity.
The custom logotype, inspired by the restaurant’s original signboard, pays homage to its heritage. Hand-drawn illustrations of vintage objects and signature menu items, sometimes presented as nostalgic stamps, bring Hua Mui’s story to life in a dynamic and memorable way.
This thoughtful approach makes way for Hua Mui to continue to celebrate its culinary legacy while evolving with the times, ensuring it resonates with today’s audience as it continues to grow.
As their creative partner, we remain dedicated to supporting their visual needs as the brand expands, ensuring each new branch retains the timeless charm that makes Hua Mui an enduring favorite.
