Fresh Hub is a well-established mini market offering fresh vegetables, poultry, fruits, and groceries across more than 35 stores in Johor’s outskirts. Its dedication to providing quality products has made it an important part of the local community’s supply chain.
As Fresh Hub continuously refines its exclusive “from farm to market” model, this commitment proved invaluable during the pandemic, ensuring access to fresh, affordable essentials even in challenging times.
As part of its transformation, Fresh Hub sought to redefine itself – not just as a retailer but also as a producer. This evolution required a brand revamp that could capture its expanded identity and broader ambitions.
Pineapple Studio developed a fresh and friendly visual identity featuring a logo inspired by an awning, evoking approachability and familiarity. A charming set of produce mascots was introduced to appeal to younger customers while maintaining ties with its loyal base.
Through consistent branding efforts, Fresh Hub has become easily recognizable, especially from the familiar awning shape. Its vibrant new identity reflects its commitment to freshness, community, and innovation, ensuring its place as a beloved and evolving staple in the lives of its customers.
